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Fly Emirates對體育的贊助和推動可是不遺余力~~ Marketing
Emirates is a big global sponsor of sports clubs and events, both at its home base and in the main overseas markets it serves. It also sponsors the annual "Dubai Shopping Festival". As the airline lacks a "ready-made" clientele in its almost non-existent home market, this type of corporate sponsorship is its most effective marketing tool. Perhaps unsurprisingly, for Emirates marketing expenses account for a far greater share of its total costs than for most of its competitors.[3] In the English-speaking world the sponsorship always carries the words "Fly Emirates".
At present the company provides the following sponsorships:
Emirates has sponsored the Austrialian cricket team (defending champions) and hosts West Indies for the Cricket World Cup 2007.
Emirates has sponsored the Rugby World Cup 2007. This is the second rugby related sponsorship after the Dubai Rugby 7s.
Emirates is the title sponsor of the Dubai World Cup thoroughbred horse race and was a major sponsor of the 2003 FIFA Women's World Cup.
Emirates is also the title and main sponsor of the Melbourne Cup (Australia's richest horse race)
Emirates was the Official Airline of the 2006 FIFA World Cup.
Emirates is the main sponsor behind the America's Cup challenge team Emirates Team New Zealand, made from the remnants of Team New Zealand who won the cup in 1996, and defended in 2000 before losing it in 2003.
Emirates is sponsor of Collingwood Football Club
Emirates is the main sponsor of Arsenal F.C. of the English Premier League, and has its name on Arsenal's new stadium, Emirates Stadium, until June 2020, and is the shirt sponsor until 2014.
Emirates also holds the sponsorship rights for cricket umpires and association football referees.
Emirates is now the major sponsor of new Super 14's the Emirates Western Force
Emirates is also involved in the IRB Sevens World Series
Emirates was the sponsor of Chelsea F.C.
Emirates is the sponsor of the football club Hamburger SV in the Bundesliga
Emirates announced before the start of the 2006 Formula 1 Championship that they had signed a sponsorship deal with Team McLaren Mercedes.
Emirates is a sponsor for the Breeders' Cup Filly & Mare Turf division.
Emirates is the sponsor of Paris Saint-Germain football club
Emirates became the first company to sponsor two teams in one UEFA Champions League match in 2006, with Hamburger SV facing Arsenal F.C.. Under UEFA regulations, one sponsor cannot appear on both teams' shirts, so for both games, the away side had "Dubai" on their shirts, with the home team wearing Emirates shirts.
Emirates sponsors the Dubai Desert Classic golf tournament.
Emirates is the main sponsor of the Dubai Rugby 7s tournament. | 
发表于 2007-7-7 04:44:20