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<img src="http://i.imgur.com/iqbA8lg.jpg" border="0"><br><br>官網聲明<br><a href="http://www.asroma.it/en/news/_as_roma_unveils_updated_brand_identity/">http://www.asroma.it/en/news/_as_roma_unveils_updated_brand_identity/</a><br><br><h2 class="p1">AS ROMA Unveils Updated Brand Identity</h2><br><br><b>“Rome, lucky, invincible, eternal”</b>. Titus Livius
<p class="p1">
AS Roma today, upon completing its 86th year of competition, introduces
an updated brand identity system that honors and builds on its rich
history, highlights the club’s connection to Rome and modernizes one of
the most beloved brands in football and establishes the visual direction
for the Club for years to come. <br>
<span style="font-size: 14px;">An extensive local market research program was undertaken to evolve and update the celebrated marks of the Club. </span></p>
<p class="p1">
The goal: <span style="font-size: 14px;">Honor the rich tradition of the Club and Rome, while properly reflecting the Club’s growth domestically </span><span style="font-size: 14px;">and internationally.</span></p>
<p class="p1">
The new Roma logo features clean, modern lines along with a
contemporary and timeless graphic structure. The logo is designed to
reflect the essence of AS Roma – pride, courage, inventiveness, and
passion – fundamental values of Roman culture as well.</p>
<p class="p1">
“The City of Rome is the heart and origin of our club. Having ‘Roma’ on
our logo and on our players’ chests properly honors this and tells the
world who we are”, said Jim Pallotta, President of AS Roma.</p>
<p class="p1">
“The launch of our updated brand is aligned with our vision for the
future – one that combines heritage with aggressive global growth”, said
Italo Zanzi, CEO of AS Roma. “It will fundamentally enhance all of our
new initiatives, including our Nike and Disney partnerships and our new
stadium.”</p>
<p class="p1">
<u>Design Continuity</u></p>
<p class="p1">
The updated logo is a vibrant new take on AS Roma’s memorable crest,
which has represented the Club since its inception. Many of the key
elements, endemic to the city of Rome, will remain the same, including:</p>
<p class="p1">
<b>1) Historic Shape of the Shield </b>– The updated logo maintains the
shape and proportions of the original AS Roma crest, represented in art
and sculpture throughout the city. The additional black line in the
middle provides a stable base for La Lupa Capitolina and her twins.</p>
<p class="p1">
<b>2) Traditional Red and Yellow Colors </b>– The classic color
palette, which evokes the colors of Rome, remains and will continue to
pay tribute to the community that the Club represents.</p>
<p class="p1">
<b>3) La Lupa Capitolina with twins Romulus and Remus </b>– The Club
that represents Rome is inextricably linked with the birth of the
Eternal City, founded 2,766 years ago. We continue to honor the icon
that is recognized worldwide.</p>
<p class="p1">
<u>Design Evolution</u></p>
<p class="p1">
AS Roma has tremendous brand equity that far outpaces that of nearly
every European sports club. The Club has carefully evolved the logo to
respect the past but represent the future.</p>
<p class="p1">
<b>1) ROMA </b>– The city of Rome is known and admired throughout the
world. To properly acknowledge the unparalleled bond between the Club
and the city, the monogram ASR has been proudly replaced with the full
name of the city.</p>
<p class="p1">
<b>2) 1927 </b>– The Club has tremendous respect for its history and
the accomplishments of its players. During the 2012/2013 season, AS Roma
introduced the first Hall of Fame in Italy. Placing the year of the
team’s foundation into the official logo pays further homage to the
legacy of the Club.</p>
<p class="p1">
<b>3) La Lupa Capitolina </b>– This icon has become stronger, more
graphic and more modern, a new wolf for a new era. She and the twins are
represented in a 3-dimensional manner, to better represent the
magnitude of the brand within Rome and around the world.</p>
<p class="p1">
<b>4) Typeface </b>– The Trajan Pro typeface used in the updated logo
is an ideal fit with the traditional shape of the crest. It is honest
and strong, a modern evolution of a classic. A second complementary
typeface – Helvetica Neue Light – will be used in all Club
communications.</p>
<p class="p1">
<b>5) Accent Color </b>– A metallic silver color has been integrated
into the logo. The addition of the silver brings a refined and subtle
diversity and depth to the AS Roma color palette.</p>
<p class="p1">
<b>6) Wordmark </b>– A new wordmark for AS Roma has been designed using
the same Trajan Pro typeface so that it complements the shield logo in
an enduring fashion. It also utilizes a “dot” to separate the words,
reminiscent of the ancient style used on Roman statues and monuments.</p>
<p class="p1">
While the new uniforms will not be introduced soon, the updated AS Roma
logo and wordmarks will begin to appear immediately on all official
Club communications, online and in our social media outlets, and on
merchandise and signage.</p>
<p class="p1">
Fans can go to <a href="http://www.asromastore.it/" target="_blank">ASRomaStore.it</a>
or visit an Official AS Roma Store to immediately purchase selected
items featuring the updated logo. All stores will be receiving the new
merchandise in increasing volume over the coming weeks.</p>
<p class="p1">
Included with this press release are PDFs with the updated AS Roma
Style Guide and a chart that shows the thoughtful evolution of the
official logo. For proper trademark usage, please contact Raffaella
Cecilia Santamaria at +39-06-5019-1785.</p>
<p class="p1">
For more information about AS Roma and access to the updated brand
identity kit, please contact AS Roma Media Relations office at
+39-(0)6-5019.11 or ufficio.stampa@asroma.it.</p><p class="p1"><br></p><p class="p1">=================================</p><p class="p1"><br></p><p class="p1">好不好看我不知道</p><p class="p1">我只知道看起來比原本的讓人討厭多了<br></p><p class="p1"><br></p><br> |
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发表于 2013-5-22 12:14:21
发表于 2013-5-22 12:30:37
楼主
发表于 2013-5-22 14:27:17